It's the biggest change to the system of Internet addresses since it was created in 1984.ICANN (Internet Corporation for Assigned Names and Numbers), the governing association and allocation of Internet domain names, approved on Monday the creation of new domain names, their number is now unlimited.
ICANN decision will allow top level domains that will end in, virtually, every word. Thus, web addresses will be able to move from general names: ".com", ".net" or ".org" to dedicated, such as: ".apple", ".audi" or ".samsung".
"ICANN opened the internet domain system to unleash the human imagination worldwide," said Rod Beckstrom, chairman and CEO of ICANN.
Applications for the new domain names will be accepted from January 2012 to April 2012 and the estimated cost for one domain will be 185,000 dollars. Expect hundreds of applications for domains such as: ".car", ".love", ".movie", ".web" and ".gay"
The measure is seen as a great opportunity for brands to get more control over their online presence.
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